# Gro > Gro is a Shopify subscription platform built around the delivery, not the billing cycle. Subscriptions are organised the way real households work (one per pet, kid or vehicle), and customers manage deliveries instead of invoices. Gro is best for delivery-sensitive brands (meal kits, fresh and frozen food, flowers, pet food, kids boxes) and any store whose customers subscribe for more than one recipient. Pricing is transparent with no feature gating, and migration from Recharge is free and white-glove. ## Product - [Gro Subscriptions](https://www.usegro.co/subscriptions): Subscriptions that grow your revenue and don't waste your team's time. Made for Shopify brands who run real subscription businesses. - [Pricing](https://www.usegro.co/pricing): Free under 10 active subscriptions, then 0.9% of subscription revenue with a $249/mo minimum. No per-order fee, no feature gating. Priority and dedicated support, full API access, and custom-built portal widgets are included free on every plan. - [Email & SMS](https://www.usegro.co/email): Email and SMS marketing for Shopify, built into Gro. Grow the list with popup, embedded, flyout and full-page signup forms, write campaigns with AI, automate your flows, and run it from the same place as your subscriptions. - [Gro vs Recharge](https://www.usegro.co/vs/recharge): The all-inclusive Recharge alternative: every feature on every plan, subscriptions and email marketing in one platform, free migration from Recharge, and fast support from the team that builds it. - [Gro vs Skio](https://www.usegro.co/vs/skio): The delivery-first Skio alternative: subscriptions built around delivery dates not billing cycles, free to start with no $499 platform fee, an independent founder-led team, and free migration from Skio. - [Migrate from Klaviyo](https://www.usegro.co/migration/klaviyo): Free, done-for-you migration from Klaviyo to Gro Email & SMS: profiles and consent, flows, campaigns, templates, send history and sending domain. Or self serve with the free Klaviyo import tool: one import brings campaigns, flows, profiles with their history and templates. - [Migrate from Mailchimp](https://www.usegro.co/migration/mailchimp): Free, done-for-you migration from Mailchimp to Gro Email & SMS, made for Shopify: contacts and consent, automations, campaigns, templates and send history. - [Migrate from Recharge](https://www.usegro.co/migration/recharge): Free migration from Recharge to Gro Subscriptions: subscribers, plans, payment methods, cancel and retention flows and history moved by a Gro expert, then a zero downtime cutover. Most stores are live in 1 to 2 days. - [Migrate from Skio](https://www.usegro.co/migration/skio): Free migration from Skio to Gro Subscriptions: subscribers, plans, payment methods, cancel and retention flows and history moved by a Gro expert, then a zero downtime cutover. No platform fee. - [Migrate email from Omnisend or any tool](https://www.usegro.co/migration/email/other): Free, done-for-you migration to Gro Email & SMS from Omnisend or any other email tool: contacts and consent, flows, templates and send history. - [Migrate subscriptions from Loop, Bold, Stay AI or any app](https://www.usegro.co/migration/subscriptions/other): Free migration to Gro Subscriptions from Loop, Bold, Stay AI, custom builds and other apps: subscribers, payment methods and flows moved by a Gro expert, with zero downtime. - [Pet food subscriptions](https://www.usegro.co/use-cases/pet-food): Subscription software built for pet food brands: multi-pet households, replenishment timing, loyalty and rewards, all in one fee. - [Meal kit subscriptions](https://www.usegro.co/use-cases/meal-kits): Meal-kit and fresh-food subscriptions where customers build and customise their own box and move deliveries by the day, self-serve. - [Coffee subscriptions](https://www.usegro.co/use-cases/coffee): Coffee and tea subscriptions that auto-rotate the blend box to box, with self-serve grind, size and cadence. - [Supplement subscriptions](https://www.usegro.co/use-cases/supplements): Supplement subscriptions built around a protocol: multi-product stacks that swap on schedule, with refills timed to real usage. - [Wine subscriptions](https://www.usegro.co/use-cases/wine): Wine club subscriptions: a new case each shipment, members pick their mix, deliveries on the day they choose, loyalty rewards and failed payment recovery. ## Blog - [How to Manage Shopify Subscriptions from ChatGPT or Claude (2026)](https://www.usegro.co/blog/manage-shopify-subscriptions-chatgpt-claude): Which Shopify subscription apps connect to ChatGPT and Claude, what you can ask them, what they can change, and how to set one up safely. - [Fresh Dog Food Subscriptions on Shopify: What Your Platform Needs to Handle (2026)](https://www.usegro.co/blog/fresh-dog-food-subscription-shopify): What a fresh or raw dog food subscription needs from its Shopify platform: per-dog plans, portions that change, delivery-day control, cutoffs and cold chain. - [Klaviyo Pricing Explained (2026): Why Your Bill Keeps Going Up and What You Actually Pay at Every List Size](https://www.usegro.co/blog/klaviyo-pricing-explained): Klaviyo charges by active profiles, not emails sent. Every tier from free to $2,300 a month, the 2025 billing change, what SMS adds and how to cut the bill. - [Recharge Pricing Explained (2026): What You Actually Pay at $5K, $10K, $30K and $100K a Month](https://www.usegro.co/blog/recharge-pricing-explained): Recharge's plans, the 1.49% fee rise, what's locked behind Plus, and worked examples of the real monthly bill at six revenue levels. Checked September 2026. - [Recharge Acquired Skio: What It Means for Your Subscription Stack (and What to Do Now)](https://www.usegro.co/blog/recharge-acquired-skio): Recharge bought Skio for $105M in April 2026. Here's what's confirmed, what usually happens after a SaaS acquisition, and a simple stay/wait/move framework for merchants on either platform. - [Skio Alternatives in 2026 (Now That Recharge Owns It)](https://www.usegro.co/blog/skio-alternatives): Recharge acquired Skio for $105M in April 2026. The honest read on whether you should move, and the independent Shopify subscription alternatives worth a look: Loop, Stay AI, Smartrr, Appstle, Seal and Gro. - [Best Shopify Subscription Apps in 2026: Honest Comparison With Real Fee Maths](https://www.usegro.co/blog/best-shopify-subscription-app): The best Shopify subscription apps of 2026 compared: checked ratings, true monthly cost at six revenue levels, and what the Recharge-Skio deal means. - [Fresh product subscriptions on Shopify: the platform fresh, frozen and refrigerated brands actually need](https://www.usegro.co/blog/fresh-product-subscriptions): Fresh products break generic subscription tools. The fix is to stop treating billing as the centre and start treating the delivery as the centre. Here's what to look for in a platform built for perishables. - [Delivery-first subscriptions: a better model for brands that ship perishables](https://www.usegro.co/blog/delivery-first-subscriptions): Most subscription tools treat billing as the source of truth. Delivery-first flips that. Here's why the next wave of Shopify subscription brands will be built around the box, not the charge. - [Why We're Building Gro (And Why Shopify Stores Deserve Better Tools)](https://www.usegro.co/blog/why-we-re-building-gro-and-why-shopify-stores-deserve-better-tools): Why we're building Gro: email priced on sends, not profiles, and subscriptions built around the delivery, not the charge, for Shopify stores paying too much. Every post is also available as Markdown at the same URL with `.md` appended. ## Full content - [Full text export](https://www.usegro.co/llms-full.txt): the full text of the pages and posts above, for summarisation.