Use case · Pet food
Subscriptions that feed pets. Not billing addresses.
Pet brands run on replenishment timing, multi-pet households, and loyalty that earns the second box. Gro gives you all of it. No add-on apps. No upgrade tiers.
The real problems
What other apps don't solve.
Owners run out of food before they reorder.
Replenishment flows time the next box to how fast the bag actually empties. Customers shorten or extend in one tap.
Two pets. Two diets. One household.
Entity tracking attaches each subscription to a named pet. One customer, multiple plans, no spreadsheet.
First-time customers churn after box one.
First-order rewards, welcome offers, and replenishment-timed reminders are built in. The second box looks after itself.
Pet profiles
Each pet on its own card.
Subscriptions tied to a named pet. Breed, weight, allergens, vet diet. The portal, your reports, and your flows all see each pet as their own thing.
- Multi-pet households without a workaround
- Per-pet weight and dosing rules
- Allergen and veterinary diet tagging
- Personalised emails: "Bella's next box ships Wednesday"
Salmon & sweet potato · 5kg · ships every 28 days
At Bella's daily ration, the bag runs out in 5 days.
Auto-shifted next box
Ships Mon, May 4 · arrives Wed, May 6
Replenishment
Top up before the bowl is empty.
Daily ration plus pack size means we know roughly when the bag empties. The next box ships ahead of that, not on a calendar your customer didn't pick.
- Per-pet daily ration drives ship cadence
- Customers shorten or extend in one tap
- Cut-off rules so reschedules don't break ops
- Reminders that say when, not just "renewing soon"
Loyalty & first-order
Earn the second box. Then the tenth.
First-order discounts, points per delivery, and tier perks built into the same platform that runs your subscriptions. No bolt-on. No second login.
- Welcome offers for trial customers
- Points awarded automatically on each delivery
- Tiered perks: free toy at month six, free month at twelve
- Refer-a-friend with a per-pet payout
Customer story
"We moved from a stack of three apps to Gro and our portal load time halved. Multi-pet households finally make sense."